I find it interesting that, when I look at directories of free articles on religion and spirituality, I find many, if not most, posted by Christians have titles like: “How to Successfully Market your Church” or “How to make your Church Grow Rapidly”. Now I don't have anything against a good church being successful, but shouldn't the emphasis be on teaching truth and saving souls? 
    The success of a church, minister, or spiritual teacher should not be based on how full the pews are or how much money is in the collection basket. Those things are the way to measure the success of a business, not a church or spiritual school. 
    Just this past week we have seen a good example of what happens when the emphasis is placed wrongly. Reverend Harold Camping predicted the Rapture for May 21^st because the type of people who listen to his radio broadcasts and send him money want to know the date, so he gives them one. And now, he is predicting another date and he will keep doing that until his followers wake up and stop sending him tons of money. 
    That is an extreme example, but essentially what happens in many churches when the emphasis is on a business type of success rather than spiritual success. Preachers who become more concerned with filling the seats and the collection plate than with saving souls start teaching whatever the crowd wants to hear. If something is true, but uncomfortable to hear, they simply don't mention it. If something is false, but is a popular opinion with the crowd, then they will teach it while knowing it is wrong. 
    Preaching shouldn't be a popularity contest or a get-rich-quick scheme and those who treat it as such give fuel to the atheists fighting against all religion and spirituality. 
    If you want to save your soul, do it by seeking out a spiritual school or church that emphasizes the spiritual growth of their members and not the bottom line in the accountant's ledger.