Even the wise act within the limitations of their own nature.  Every creature is subject to prakriti: what is the use of repression? 
The senses have been conditioned by attraction to the pleasant and aversion to the unpleasant.  Do not be ruled by them; they are obstacles in your path.

This could have been written last week rather than several thousand years ago because it is even more true today.  We seek out the pleasant and avoid the unpleasant without realizing that what is pleasant in a material world may be preventing our spiritual growth.  So we all have to decide which is more important to us: a few decades of fun and enjoyment in the material world followed by death, or eternal life in spirit.  That does not mean that we need to be ascetics and shun all pleasures, but we do have to give the spirit priority.